Kraft, Tecate Share Hispanic Marketing Knowledge
With all of their diversity, marketing successfully to Hispanics comes down to core best practices that have far more overlap than divergence from best practices in the general market. Case in point: In recent interviews with Carlos Boughton, brand director, Tecate Equity for Heineken USA, and Chris McGrath, senior director, Latina cohorts for Kraft Foods … Continue reading Kraft, Tecate Share Hispanic Marketing Knowledge
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